The Google Tag Manager is a tool which enables the management of various kinds of codes without needing extensive technical knowledge.
By using the Google Tag Manager, projects such as the tracking of user activities, the incorporation of analytics tools or the integration of marketing tags can be realised within the academy.
How does the Google Tag Manager work for reteach?
The Google Tag Manager works as a sort of control room for your academy. Various tags and codes can be created and integrated into reteach with a few clicks. Using this, user behaviour can be tracked, important data can be collected and therefore the academy can be adjusted to individual requirements without needing extensive technical knowledge.
These are the main functions of the Google Tag Manager for your academy:
- Tracking of user activities: With the Google Tag Manager, behaviour of your academy's users can be tracked. It can for instance be determined which pages are visited, how long users remain on them and which actions they take.
- Incorporation of analytics tools: The Google Tag Manager can be used to integrate analytics tools such as Google Analytics into your LMS. Through this, important data on the performance of your academy can be collected and the success of advertisement campaigns can be measured better.
- Integration of marketing tag: The Google Tag Manager also enables you to integrate marketing tags from platforms such as Google Ads or Facebook ads into your academy. This makes the tracking of marketing campaigns easier and improves the measurement of the ad campaigns' success.
- Flexible management of tags and codes: With the Google Tag Manager, tags and codes can be added, edited and removed easily. This makes the adjustment and optimisation of tracking and analysis functions easier.
The Google Tag Manager offers a variety of functions which allow you to use reteach more effectively depending on your use case as well as gaining valuable insights into the behaviour of your participants.
How to use the Tag Manager
Settings -> Academy -> Tracking
The Container ID can be entered in the field easily.
A Google Container ID is an identification number which is attributed to a container within the Google Cloud Platform. Usually, it can be found on the dashboard of the Google Cloud Console or via entering the corresponding API.
If there are further questions, we are pleased to help.